With the fashion world’s constant hustle and bustle, it’s tough to stay up-to-date on the newest designers and trends. But if you’re reading this, you probably have a pretty good headstart on those who only read magazines that feature the mainstream powerhouse brands. By consciously cruising the interwebs for some new info on fashion, you’re on your way to becoming a style guru!
Ok, so where do you look? A great place to start is, believe it not, facebook! As if you needed another reason to check your facebook, right? Well, brands and fashion companies are utilizing social networking in a big way, and it’s showing no signs of stopping. You can find all kinds of designers and stylists (Rachel Zoe, anyone?) on facebook and twitter. Becoming a “fan” of a store’s facebook page is a really simple way to get regular updates on their brand and keep up with sales, new releases, anything!
Twitter is, of course, amazing for instant updates on your friends’ lives, but you might be surprised to learn there are plenty of your favorite brands tweeting their hearts out all day, too! Most will link to sales or new arrivals on their sites, but sometimes they’ll post a personal picture of something goofy going on the office or of some amazing couture they spot in a designer’s studio on a business trip. Whatever they post, it’s a super fun way to feel even more connected with your dream brands!
In addition to following and “fanning,” you can subscribe to sale sites like RueLaLa.com, ideeli.com, and HauteLook.com (and yes, they all have twitter accounts you should be following), and they will send you emails featuring some crazy-go-nuts sales from the powerhouse staples, as well as some budding designers about which you can’t BELIEVE you’ve lived this long without knowing. It’s a pretty great deal.
We can’t all be besties with a designer or someone who always seems to know what’s going on, but we can play in the major leagues by utilizing as much social media as we can. And it’s not like it’s not way fun anyway! So how do YOU keep up?